First-Look – Samsung’s 115 inch Micro RGB Display

Recently, The Empire was invited along to check out Samsung’s EPIC new entry into the RGB TV market. I was invited too, but something came up as life does. So thankfully Nic still attended. And I think we’ll be all the better for it.

Why’s that you say? Well, I probably would have come at it from a more technical standpoint. Definitely try to use some fancy words, while doing my best to put it into laymen terms. But Nic? Well he’s gonna say what he says and I love that. And even better, because I don’t want to constantly scrub the audio he gave me, let’s see how I transcribe it! Or well, at least the app I use to get transcriptions.

“The photo that Pete’s showing off of the pixels is that they now are much smaller and they can do 3 colours and they can not blend red and green together because blue’s the dominant and it separates the light spectrums a lot better, thus giving you a much less distorted picture.

And it looks f*cking insane.”

I think the photo that Nic is talking about is this one:

Pete is one of our favorite people from Samsung, and he always breaks down their amazing range simply for us peons.

“[It’s a] hundred inch TV and we’re standing way too close to it and you could not see the pixels. It was f*cking good.  Had a sound bar that kicked ass.”

I legitimately can’t react better myself. So let’s see what else Nic has to say.

“That was quite cool. What else? They had a new Frame that’s not out yet, but [it] had a very good ‘I’m a picture!’ mode as opposed to the ‘I’m a TV’ mode. “

He’s actually nailing this. What he’s talking about is the Frame’s ambient mode that allows you to either portray artwork or something that looks close to the wall behind it. I wrote about this over at my site XENOJAY.COM if you want to dive deeper into it.

“And then they were showing off basically what the whole thing was, which was their entire range within this fancy pants f*cking shop. So they had like fridges. They had washing machines. But those weren’t the main thing.

The main thing was this big ass f*cking TV.”

You can’t sell eloquence folks. When I asked Nic to elaborate, he said “It has dynamic modes which TV’s have had for a while, but it’s got like this new Sports Mode, which is specifically for green turf ’cause it f*cks with the green and it is active. It’s an active system.”

As he toured the event, he found a “display of the sound bar” which “was really good” but setup in a “sh*t environment, so you [couldn’t] really tell”.

“What else? What else?”

I appreciate not only Nic’s time in doing this for us all, but also in how well this transcription app has captured the entirety of Nic. “Oh, then there’s another set of speakers you’ll see in the other little grey ones. They’re just the surround speakers for the sound bar. “

As he trailed back through the day he had, he came back to the houseware part of the tour. “The other thing that they were kind of talking about, was like the home automation stuff”. In the world of Samsung, this is known as Smart Things. If you thought Apple’s environment was extensive, then you should see Smart Things. Phones. TVs. Fridges. Dishwashers and Laundry. They’ll all talk to each other and work in unison for you.

“I was bored, [so] I f*cked with the fridge. I’m going to do a story on it and basically learn how to open curtains from the fridge.” Oh. Okay Nic, you got it. Everyone, please look forward to Nic opening his home curtains with the, checks notes, Samsung Fridge.

From there he teetered around and may have done…something. He said “there’s a TV you can play Xbox on without a console”. This has gone through many names now, but it’s a service tied to the XBOX Game Pass and its cloud solution. “It was stuttering real hard. So that wasn’t good”. To disclose, he was in a retail store where they don’t really run fibre directly into display models. “I asked to have a go, so I felt responsible for that” says Nic, which you know. Good. He knows it wasn’t a “best experience” and ultimately that’s what it is sometimes. 

I’ve always appreciated what Samsung have attempted. And this is reflected in their well-earned market share across electronics. As they reach an iterative stage of their journey, releasing a best-in-class 115 inch Micro RGB display is a bold move. Especially as consumers attempt to go bigger and better. With a hefty price tag that puts it into the high-range of goods, it may just win. Especially as they have one of the thinnest form factors out there. As Hisense begins to make its mark in a country which just lost Panasonic, this will be a fascinating category to watch.

And I can’t wait to see what it brings.

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