THE EMPIRE
I used to be all about the physical cds, something you can hold in your hand. I never quite got on the iTunes buzz, but now that streaming and Spotify is so prolific and easy I have mostly jumped ship onto this platform unless it’s something I am really getting into or if they offer a badass pre-order bundle!
I bring this up as recently the distribution of earnings for NZ music was released and showed that over 50% of the total earnings came from streaming platforms, which is over 43 million dollars! That is a huge number and although these streaming platforms get a lot of shit, there has been a 16% increase in total earnings for music so it can’t be all bad?
I also heard an interesting bit of information recently that about 50% of Spotify’s plays come from their artist generated, and computer generated playlists which is potentially awesome for the more unknown artists if they are able to get onto one of these playlists but a bit of a further hit for the album market.
I know the single > album thing has been going on a while but it seems more evident now that artists are making albums made up of a bunch of singles and hoping one of those takes and the art and dynamics of an album is being lost. There are still some markets where that art is not lost, such as the rock and heavy metal areas, the recent Mastodon album being a prime example but pop etc don’t seem to give a stuff.
I personally don’t often listen to the playlists and am still on the album buzz but just in the streaming realm now, having purchased Spotify premium so I don’t have to deal with pesky ads.
How do you tend to consume music and what are your thoughts on the streaming platforms?
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