Harry Potter fans be at-the-ready – new popularity data released from PriceSpy reveals Hogwarts Legacy appears to have cast a spell over Kiwis, with the new release claiming February’s top spot as most-popular game listed on the fully impartial price and product comparison site.
Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “According to our click data, Hogwarts Legacy, which launched mid-February, has Kiwis spellbound – as consumer purchase interest is currently skyrocketing.”
But it’s not just new game releases that are grabbing the attention of gamers…
Despite launching five years ago in 2018, PriceSpy’s data also found popularity for Flashback: 25th Anniversary was on the up, with the game securing a strong second position in February rankings.
“Even though big game releases, like Hogwarts Legacy pulls people in, we are increasingly noticing older games rise back through the popularity rankings, says Liisa.
“We believe a key factor for this shift in shopping behaviours is price, as retailers will often sell older games like Flashback: 25th Anniversary, at significantly discounted price points – to help sell-through older stock, says Liisa.
“During a time where price points are otherwise more expensive due to rising inflation rates and a cost-of-living crisis, for those watching the purse strings, buying older release games really work in a consumer’s favour.
“For example, when we look at the price history of Flashback:25th Anniversary, the game was priced at $99.69 in July 2022. However, today’s* pricing data shows it can now be purchased from $20, offering a significant saving of 80 per cent.”
Source: PriceSpy (price history data Flashback:25th Anniversary – Switch)
Liisa concludes: “For anyone looking to make a new gaming purchase, whether it be a new game on the market or one that’s been around for some time, we suggest people always conduct important price research first.
“And as as looking for the shop that offers the cheapest price, consumers are also encouraged to check a product’s price history data – as this important information will help ensure the price consumers are being asked to pay is actually worthwhile.”
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